Share

R2Kast - People in Food and Farming/All In
R2Kast 411 β Sandy Kirkpatrick on marketing, drinks brands and thinking differently in agriculture
Today we welcome Sandy to the R2Kast ποΈ A marketer who grew up on a farm in south west Scotland, trained as an engineer, and then took a very different route through the drinks industry before landing in agricultural marketing. πΎ
We spoke about his move away from engineering, working in brand development, launching products, and realising that how you sell something often matters more than the product itself. Sandy explained how those lessons translate into agriculture, why risk matters in marketing, and why playing it safe often means being invisible. π
The conversation covered storytelling, positioning, standing out in a crowded sector, and why agriculture sometimes struggles to back itself when communicating with the outside world.
Enjoy! π
More episodes
View all episodes

9. R2Kast 412 β Russ Carrington on regenerative farming, mentoring and rural youth leadership
48:12||Season 6, Ep. 9Today we welcome Russ to the R2Kast ποΈ Someone whose career spans farming, engineering, regenerative agriculture, mentoring and rural youth leadership at a European level. πΎWe talked about growing up on a family farm, studying engineering, travelling extensively, and how seeing farming systems around the world shaped his focus on change in agriculture. Russ explained his role in setting up farmer led organisations, his work on regenerative systems, and why mindset and context matter just as much as techniques. πA big part of the discussion focused on mentoring and coaching. How supporting farmers through change works best when itβs collaborative rather than prescriptive, and why succession, communication and family dynamics are central to long term resilience. We also spoke about his leadership with Rural Youth Europe, representing hundreds of thousands of rural young people across the continent.Enjoy! π
Tales of a Nuffield Scholar with Jim Chapman
01:15:15|Today on the Tales of a Nuffield Scholar series I had the pleasure of chatting with Jim Chapman ποΈ Jim is an arable farmer from Warwickshire, a Nuffield Scholar, and someone many will recognise for his work around farm safety and lived experience within agriculture πΎWe spoke about Jimβs early life in farming, his love of machinery, and the accident that changed everything when he lost his arm in a PTO incident in his early twenties. Jim spoke openly and honestly about the physical and mental impact that followed, the long road back into farming, and how humour, young farmers, and community helped him find his feet again πJimβs Nuffield Scholarship focused on farm safety and asked a simple but difficult question, how do we stop killing people on farms. His travels took him through North America, Australia and New Zealand, meeting policymakers, educators and farmers, and ultimately realising there is no single silver bullet. Instead, progress comes from culture change, everyday decisions, and normalising conversations around risk πWe also talked about fatherhood, perspective, and how priorities shift over time. Jim shared how Nuffield quietly opened doors, built confidence, and connected him with people and opportunities he never expected, while also helping shape changes on his own farm around soil health, cost control and systems thinking π±Thank you to NFU Mutual for their support of this project.Enjoy! π
8. R2Kast 410 β Aimee Graville on life beyond supermarkets and rethinking how we buy food
01:17:57||Season 6, Ep. 8Today we welcome Aimee to the R2Kast ποΈ A conversation built around a simple but powerful idea. What happens if you stop shopping in supermarkets and start sourcing food and everyday items elsewhere. πΎWe talked about the 90 day challenge Aimee is in the middle of, cutting out supermarkets completely and relying instead on local shops, producers, farm gate sales, butchers, bakers, farm shops and independent businesses. She explained whatβs been harder than expected, whatβs been surprisingly easy, and how much of supermarket shopping is habit rather than necessity. πA big part of the discussion focused on how supermarkets have shaped how we buy food, the hidden costs of convenience, and the way local supply chains have been hollowed out over time. We spoke about budgeting, planning, bulk cooking, food waste, and why shopping outside supermarkets can actually cost less when youβre more intentional about what you buy. πWe also explored the wider impact on producers, rural economies and high streets, why supporting independent food businesses matters, and how even small shifts away from supermarkets can make a real difference without needing to be all or nothing.Enjoy! π
7. R2Kast 409 β Lauren and Andrew Houstoun on hill farming, Glenkilrie Larder and food in schools
01:21:45||Season 6, Ep. 7Today we welcome Lauren and Andrew to the R2Kast ποΈ A farming couple based in Highland Perthshire running a hill farm alongside their direct to consumer business, Glenkilrie Larder, and a cook school built around food, farming and education. πΎWe spoke about the farm system, sheep, cattle and deer, breed choices, labour, succession and why theyβve focused on animals that suit the landscape rather than forcing the land to change. Lauren shared how her background in nursing led into building Glenkilrie Larder, developing direct sales, and creating a cook school that connects visitors directly with farming, food and where it all comes from. πA big part of the conversation focused on school food. Lauren explained her campaign around ultra processed food in school meals, the lack of real choice for children, and why access to nutritious, locally produced food matters. We also discussed their venison project supplying schools, food education, and the wider responsibility around feeding children well. πEnjoy! π
6. R2Kast 408 β Thomas Gent on regenerative farming, agroforestry and carbon credits
01:17:53||Season 6, Ep. 6Today we welcome Thomas to the R2Kast ποΈ A regenerative farmer exploring how agroforestry fits into a practical farming system and what that means for productivity, resilience and long term decision making. πΎWe spoke about his farm, why heβs integrating trees into grazing and arable land, and how agroforestry can work when itβs designed properly rather than bolted on. A big part of the conversation focused on carbon credits. What they are, how they work, where the opportunities might be for farmers, and where the risks and uncertainties still sit. πIt was a detailed and honest discussion about whether carbon markets are genuinely helpful for farming, how careful farmers need to be when signing up, and why understanding the long term implications matters just as much as the short term income. π
5. R2Kast 407 β Aileen Marchant on farming, teaching and agricultural education
01:15:48||Season 6, Ep. 5Well today we welcome Aileen to the R2Kast ποΈ A farmer and secondary school teacher who has built a new way of bringing food and farming into the classroom. πΎWe talked about life on an upland beef and sheep farm, her route into agriculture, and how that experience fed directly into her teaching. Aileen explained the agricultural education course she has created, how it works in practice, and why experiential learning, responsibility and real world problem solving matter for young people. πEnjoy! π
Tales of a Nuffield Scholar with Tom Bradshaw
59:15|Today on the Tales of a Nuffield Scholar series I had the pleasure of chatting with Tom Bradshaw ποΈ He is the NFU President, a fourth generation farmer from Essex, and a Nuffield Scholar whose journey has helped shape both his own farming business and his leadership at the very top of the industry πΎWe talked about Tomβs early life on a mixed livestock farm, how selling cows and pigs led to contract farming and diversification, and how those decisions pushed him to think differently about soil fertility, business resilience and long term sustainability. His Nuffield Scholarship took him across New Zealand, Australia, Germany, Argentina and the US, opening his eyes to everything from regenerative systems to large scale global production, and challenging some long held assumptions along the way πOne of my favourite parts was hearing Tom reflect on how Nuffield quietly built the confidence and perspective that later helped him step into national leadership roles. A single comment during his travels planted a seed that eventually led him towards the NFU presidency, even though it was never something he set out to do πWe also spoke openly about the pressures of representing farmers during incredibly challenging times, balancing family life with a demanding role, and why staying calm, constructive and solutions focused really matters. His advice to anyone thinking about a Nuffield Scholarship was honest and encouraging, take the opportunity, stay curious and be ready for doors you never expected to open π±Thank you to NFU Mutual for their support of this project.Enjoy! π
4. R2Kast 406 β Martin Lines on nature friendly farming and policy
01:04:53||Season 6, Ep. 4Well today we welcome Martin to the R2Kast ποΈ A farmer and CEO of the Nature Friendly Farming Network, where he works on connecting farming, nature and policy. πΎWe spoke about his own farming journey, succession, and the shift towards nature friendly systems built around soil health, biodiversity and resilience. Martin explained why the Nature Friendly Farming Network was created, how it has grown, and the role it plays in representing farmers in policy discussions while keeping things practical and grounded in real farming experience. πEnjoy! π